Rechat operates on an enterprise pricing model with pricing available on request. The platform is designed specifically for full-service brokerages rather than individual agents, requiring enterprise-level implementation and custom pricing based on brokerage size and feature requirements. Verified April 2026.

Rechat offers a unified platform combining CRM, marketing automation, and transaction management with Lucy AI digital assistant, specifically built for real estate brokerages. HubSpot CRM provides a smart CRM that centralizes customer data with built-in AI agents across marketing, sales, and service functions but lacks real estate-specific transaction management tools. Rechat requires enterprise-level implementation while HubSpot CRM serves businesses of all sizes.

Rechat is designed for real estate agents working within full-service brokerages that handle high-value transactions. The platform serves agents at major brokerages including Douglas Elliman and SERHANT. rather than individual agents, as it requires enterprise-level implementation and focuses on brokerage-wide operations.

Rechat's Lucy AI digital assistant integrates directly into the unified real estate operating system, automating workflows across CRM, marketing, and transaction management functions. Lucy AI operates within the same platform that handles transactions from search to close, eliminating the need to switch between multiple systems for workflow automation.

Rechat provides a transaction center that manages the complete real estate transaction process from property search to closing within a single platform. The system has facilitated over $16.8 billion in transactions since 2015 and supports mobile transactions, allowing agents to manage deals entirely through the integrated operating system rather than using separate transaction management tools.